Facebook revises its newsfeed: More friends, Less brands
Category : TECH Author : Gopal Rao G R Date : Wed Apr 18 2018 Views : 99
The changes that Facebook is making towards its publications has become a trending news in Social networks. Big strategic change for Facebook. In a few weeks, the content you will see on your newsfeed will no longer be the same! Mark Zuckerberg, the founder of Facebook, said in a message published on Thursday, Jan 11. He would change the news feed of the social network giving more visibility to some publications. Indeed, Facebook will put much more forward publications shared by friends and family than those shared by the media and brands, which will not be the taste of Community Managers who will see their messages less.
Priority to friends and family
How is it going to happen? The most famous social network in the world will estimate your willingness to interact with the publications of your friends or family and will place them at the top of your newsfeed.
The goal? Return to more positive content and get rid of "fake news". News Leader John Hegeman says that interaction between people is more important than videos or articles that are simply watched. Facebook advertising will not be affected by this change. The update will return Facebook to its beginnings, which was basically a social network to bring people together. In recent years, businesses have become more and more prominent in the information feeds of users. "We will also prioritize messages that generate meaningful conversations and interactions between people."
Mark Zuckerberg, awared that the number of publications will be reduced, writes: "I change the goal assigned to our product teams to help you find relevant content in the first place so that you benefit from social interactions more relevant ".
With this update, he wants to make users more satisfied and to ensure that the time they spend on the social network is time well used.
What consequences for the media?
This change in the newsfeed will have several consequences for the media and brands. Indeed, the 'reach' of pages, the time spent watching videos and traffic will decrease. To continue reading media and brand publications, users will need to go directly to the relevant publications' web pages.
The changes that Facebook is making towards its publications has become a trending news in Social networks. Big strategic change for Facebook. In a few weeks, the content you will see on your newsfeed will no longer be the same! Mark Zuckerberg, the founder of Facebook, said in a message published on Thursday, Jan 11. He would change the news feed of the social network giving more visibility to some publications. Indeed, Facebook will put much more forward publications shared by friends and family than those shared by the media and brands, which will not be the taste of Community Managers who will see their messages less.
Priority to friends and family
How is it going to happen? The most famous social network in the world will estimate your willingness to interact with the publications of your friends or family and will place them at the top of your newsfeed.
The goal? Return to more positive content and get rid of "fake news". News Leader John Hegeman says that interaction between people is more important than videos or articles that are simply watched. Facebook advertising will not be affected by this change. The update will return Facebook to its beginnings, which was basically a social network to bring people together. In recent years, businesses have become more and more prominent in the information feeds of users. "We will also prioritize messages that generate meaningful conversations and interactions between people."
Mark Zuckerberg, awared that the number of publications will be reduced, writes: "I change the goal assigned to our product teams to help you find relevant content in the first place so that you benefit from social interactions more relevant ".
With this update, he wants to make users more satisfied and to ensure that the time they spend on the social network is time well used.
What consequences for the media?
This change in the newsfeed will have several consequences for the media and brands. Indeed, the 'reach' of pages, the time spent watching videos and traffic will decrease. To continue reading media and brand publications, users will need to go directly to the relevant publications' web pages.
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